Da’Vida Beach Club representatives with Government Officials
The Anguilla Summer Festival Committee is pleased to announce da’Vida Beach Club as a Platinum Sponsor for its contribution to the 50th Anniversary of the Anguilla Summer Festival.
The Lloyd family, through their iconic establishment, da’Vida Beach Club were eager to make a significant contribution to this year’s festival, thus they decided to offer a cash contribution in the amount of XCD$174,200.00 (US$65,000.00) specifically to expand the brand presence of the Anguilla Summer Festival outside of the immediate region. In a statement issued by the Lloyd family, they explained “We are passionate about Anguilla as a whole especially with regard to culture and entertainment. We saw the opportunity to assist and decided that we wanted to do something significant and unprecedented for the festival. We wanted to help to expand the reach of the Anguilla Summer Festival’s message.”The Summer Festival’s campaign includes appearances and interviews by committee members and other stake holders on popular media outlets including print, on air, podcasts and social media outlets. For this year, the campaign will concentrate primarily on promoting the Festival in the U.S., Canada, UK, and the wider Caribbean Region. In addition, two visual series will be produced and filmed in three different countries including Anguilla. One of the visual productions titled “50 for 50” will celebrate 50 persons who made significant contributions to the Anguilla Summer Festival over the past 50 years. A short film highlighting the importance of the festival will also be produced. To cap things off a new e-commerce website will be created and presented in short order.
To execute the campaign, da’Vida Beach Club recruited 1863 Entertainment, a US based multimedia company owned by Anguillian filmmaker and media professional Crispin Brooks. Mr. Brooks has served the Anguilla Summer Festival for over twenty years in several capacities including being a show judge, committee member and band manager. He was also the creator of the Carnival Channel. Confident in the plan and the team assembled, Mr. Brooks shared “after we execute this campaign, we intend for the Anguilla Summer Festival to be in every conversation concerning Caribbean carnivals.”
1863’s team includes Joy Mendoza, entrepreneur and Principal of Region C TV. Ms. Mendoza is a former visual and event producer and talent manager at Viacom/ Tempo Networks. Ms. Roxxi Chung of Roxxi Chung Public Relations and Digital Marketing Agency. Ms. Chung is a PR and marketing strategist based in New York City. Past and present clients include VP Records, Spice, Kranium, Anthony B, Future Fambo, Skerrit Boy and Patricia Chin. Mr. Romaro Richardson, a stellar cinematographer and editor who has collaborated on projects with the 1863 team for 10 years, Mr. Leeford Richardson, a talented budding media star on the island and Mr. Jamal Gumbs one of Anguilla’s finest photographers.
da’Vida Beach Club is excited to be a part of the Anguilla Summer Festival in this capacity. They are confident that this campaign will increase the number of visitors who will travel this summer to be a part of the Anguilla “Family Reunion.”
