London’s fashion pack turns focus to business for online sales

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Models present creations for the Bora Aksu Autumn/Winter 2015 collection at London Fashion WeekBritain’s emerging talent kicked off the first day of London Fashion Week with designs featuring oversized coats, geometric shapes and voluminous skirts, amid hopes online demand for luxury goods is growing stronger. Delicate embroidered dresses paired with cropped jackets highlighted Turkish designer Bora Aksu’s show on Friday, in colors of gold, dusty pinks and pale blue inspired by Irish writer Oscar Wilde’s The Nightingale and the Rose. Earlier, Korean-born designer Eudon Choi sent models down the runway in boxy leather jackets decorated with colorful geometric shapes, oversized scarves and floral printed flares. More than 5,000 buyers, journalists and bloggers have flocked to London to see emerging talent like Aksu and Choi showcase their designs alongside leading designers Paul Smith, Vivienne Westwood and Burberry’s Christopher Bailey.

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