Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, through the launch of the “Work from the Caribbean” campaign. This Campaign is designed to highlight and promote the various destinations through a landing page that provides information on digital nomad visas for each respective country, including the Cayman Islands, and also highlights the best Airbnb options to stay in and work from.
The campaign is part of Airbnb’s “Live and Work Anywhere” campaign, a continuous initiative to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.
The promotional landing page will be unique to others worldwide and will highlight the following 16 participating destinations as options for Digital Nomads: Anguilla, Antigua & Barbuda, Barbados, Belize, British Virgin Islands, Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St. Eustatius, St. Kitts, St. Lucia, St. Maarten, Trinidad.
According to Airbnb, long term stays are becoming “a thing.”
For the Caribbean region, Airbnb found that:
The share of nights booked for long term stays in Q1 2022 almost doubled compared to the same period in 2019.In Q1 2019, almost 6% of all bookings were for long term stays, while in Q1 2022 this percentage reached almost 10%.The number of nights booked for long term stays tripled in Q1’22 compared to Q1’19.
“The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region,” said Faye Gill, CTO Director, Membership Services. “The CTO is pleased that Airbnb has identified the Caribbean as one to highlight in its global Live and Work Anywhere program, and in doing so, support the continued success of the region.”
“Airbnb is proud to partner again with the CTO in order to keep promoting different destinations in the Caribbean so people can work and travel within,” said Carlos Mu?oz, Airbnb Policy Manager for Central America and the Caribbean. “This campaign is a new joint effort that will continue to help with the promotion of the wonderful region.”
CTO says that this partnership is one of the many initiatives in its ongoing programme to help its members rebuild tourism and shine a light on digital nomad programmes in their destinations.